Sweet Tooth
UX / Product Concept • Mobile App Case Study
Sweet Tooth is a UX case study for a mobile app that connects consumers with local dessert restaurants specializing in international flavors. The concept explores how users discover and access unique dessert experiences within their city.
The project also examines the role of generative AI in the UX process—testing its usefulness in research, ideation, and user insight development. The case study evaluates where AI accelerates workflow and where human judgment remains critical, outlining both the advantages and limitations of incorporating AI into product design.
Boba Me
Mobile UI/UX Case Study
Boba Me explores ways to improve the mobile ordering experience for local boba tea shops. The project focuses on simplifying the customer journey from login and account creation through browsing, ordering, and checkout.
Designed in Figma, the prototype includes a full mobile flow with login/signup, product browsing, checkout, and order history screens. The goal was to create a streamlined interface that balances speed, clarity, and visual appeal for repeat customers.
Esquire Global Brand App
UX / Design System
This internal app was created to support design consistency across Esquire’s international editions. Developed for iOS, the platform provides art directors worldwide with a centralized reference for brand standards across Esquire sub-brands including The Big Black Book, Big Drinks Book, and Big Watch Book.
The app functions as a living design guide, helping teams maintain visual consistency while allowing for local interpretation. A selection of cover designs developed within this system is shown here.